Allow me to transport you to a bright Tuesday morning. Sarah, who owns a small online store, and I were discussing her PPC campaign reports while enjoying coffee.
She felt irritated. She remarked, “I’m spending a lot of money on advertisements, but nothing is working.” Does that sound familiar?
Sarah’s tale is not the only one. Many companies have trouble with PPC campaign because they are unsure of where to begin or are making minor errors that compound over time.
The good news is that you can change things if you use the appropriate tactics.
You will have ten incredible tactics to improve your PPC campaigns and begin observing tangible outcomes by the end of this blog. Let’s get started.
1. Use Keywords with High Intent
Imagine yourself in the market for a new pair of running shoes. You search on Google for “best running shoes for women.” That is a high-intent term, indicating that you are not merely perusing but are prepared to make a purchase.
We changed Sarah’s focus from general keywords like “shoes” to more focused, high-intent ones like “buy comfortable running shoes online” when I worked with her. The outcome? Within a month, her conversion rate doubled. PPC campaign rocks.
Pro Tip: To identify keywords that correspond with the purchasing intent of your audience, use tools such as Google Keyword Planner.
2. Save Money by Using Negative Keywords in your PPC campaigns
This is a typical error: displaying your advertisements to uninterested individuals. For instance, you don’t want your advertisement for “cheap watches” to appear if you sell expensive timepieces.
Keywords that are negative function as a filter. They save you money and stop pointless searches. One of my clients saved more than $1,000 in a single month by adding the negative keywords “free” and “DIY.”
Pro Tip: Add irrelevant inquiries to your negative keyword list by routinely reviewing your search term data.
3. Run Ad Copy A/B Tests
Let me tell you a little tale. I once conducted an A/B test for a customer in which we altered the headline’s single word from “Save Money” to “Save Time.” The second version’s click-through rate (CTR) was surprisingly 30% higher in that PPC campaign.
Trying on many outfits to determine which one looks best is known as A/B testing. To determine what appeals to your audience, try out various headlines, descriptions, and calls to action.
Pro Tip: Before making judgments, run tests for a minimum of two weeks to collect sufficient data.
Explore our latest blogs on personal branding strategies to stay ahead in the game!
4. Use Extensions for Ads
Consider ad extensions to be the icing on the cake. They provide interest and information to your advertisement/PPC campaign.
For instance, I collaborated with a nearby bakery that expanded their advertisements to include their location. This made it possible for users to see their address and directions right in the advertisement/PPC campaign. The outcome? a 25% rise in pedestrian traffic.
Pro Tip: To point customers to certain pages like “Shop Now” or “Contact Us,” utilize sitelink extensions.
5. Make Your Landing Pages Better
Consider this scenario: someone visits your website after clicking on your advertisement (PPC campaign), then promptly departs. What went wrong?
It’s likely that your landing page fell short of their expectations. I once assisted a client in redesigning their landing page by adding customer testimonials, a clear call to action, and a simpler layout. Within two weeks, their conversion rate doubled.
Pro Tip: To find areas for improvement, examine visitor activity on your landing pages using tools like Hotjar.
6. Employ Astute Bidding Techniques
The days of manually changing bids every hour are long gone. You can delegate the heavy job to Google’s algorithms by using smart bidding.
Conversions increased by 40% for one of my clients who moved from manual bidding to Target CPA (Cost-Per-Acquisition). Real-time bid optimization is achieved using machine learning in smart bidding tactics such as Target ROAS (Return on Ad Spend) and Maximize Conversions.
Pro Tip: If you’re new to smart bidding, start with Maximize Conversions.
7. Monitor Your Rivals
No, I’m not making any unethical suggestions. However, monitoring your rivals might provide you with insightful information.
I have examined a competitor’s advertising plan using a tool similar to SEMrush. I found out they were focusing on terms I hadn’t even thought of. We were able to steal some of my client’s traffic by using those keywords in their campaign.
Pro Tip: Find weaknesses in the strategies of your rivals and take advantage of them.
8. Retarget Missed Visitors
97% of first-time visitors depart without buying anything, in case you were unaware. Your chance to get them back is through retargeting.
When customers abandoned their carts, I worked with an online retailer to build up a retargeting campaign. They were able to regain 15% of lost sales by offering them 10% off personalized advertisements.
Pro Tip: To display the precise items that users have viewed, utilize dynamic retargeting.
I provide clients with sample drafts for initial feedback before finalizing the content to ensure it aligns with their vision.
Example:
9. Monitor Your Results
What you don’t measure, you can’t improve. This is why it’s crucial to monitor crucial metrics like CTR, CPC, and conversion rate.
The fact that their advertisements weren’t converting irritated one of my clients. We found that their landing page had a significant bounce rate after examining their statistics. Their conversion rate increased by 50% once the landing page was fixed.
Pro Tip: To keep an eye on your most crucial KPIs, use custom dashboards in Google Analytics.
10. Update Your Advertising Creatives
Imagine repeatedly seeing the same advertisement. I’m sure you’d grow bored. For this reason, it’s critical to often update your advertising creatives.
One client I dealt with had not updated their advertising creatives in six months. Their CTR rose by 20% as a result of updating the messaging and images.
Pro Tip: To generate a sense of urgency, test limited-time or seasonal specials.
Bonus Advice: Keep Up with the Times
The PPC industry is constantly evolving. Every day, new methods, techniques, and trends appear. For instance, voice search optimization and AI-powered ad technologies will be more significant in 2024.
You can maintain your campaigns ahead of the competition by keeping up to date and making adjustments for these developments.
Remarks
PPC campaign optimization is a continuous activity rather than a one-time event. However, you can use the appropriate tactics to make your campaigns a strong source of business growth.
What’re you waiting for, then?
Your PPC campaign performance will skyrocket if you begin putting these ten game-changing tactics into practice right now. For more info I usually follow echovme.in
Do you need assistance with your PPC campaigns?
We at BrandBoostbyPK have assisted several companies in reaching their digital marketing objectives.
Together, let’s develop campaigns that yield tangible outcomes.
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